Common Issues

Most problems connecting or keeping a Facebook page or Instagram account online come down to one of three things: the person connecting doesn't have the right access, the user token has gone stale, or a page token has gone stale. This page covers each one and how to fix it.

Missing admin access — the connecting user isn't an admin of the page or the business that owns it.
Invalid or expired user token — the Facebook login was revoked, expired, or granted the wrong scopes.
Invalid or expired page tokens — a page's token went stale, usually because the user token behind it changed.

Missing Admin Access

If you see an error that is preventing you from connecting a Facebook page or Instagram account, the issue is usually related to permissions.

The user who logged in with Facebook must be:

An administrator of the Facebook page being connected
An administrator of the Facebook Business that owns the page

Both conditions must be met. If the user only has a role on the page but is not an admin of the owning business (or vice versa), the connection will fail.

To fix this, ensure the correct user is logging in, or ask a Business administrator to grant the appropriate roles in Meta Business Suite.

Invalid or Expired User Token

User tokens can become invalid if permissions are revoked, the token expires, or the Facebook login session is no longer valid.

Regenerating the user token

Go to the Social Media settings page for your business
Click Log in with Facebook
During the Facebook login flow, select "Opt in for all current and future Pages/Businesses/Instagram accounts"

If the "Opt in for all current and future" option is not immediately available, click "Edit settings" in the Facebook login page to access it.

Granting missing scopes

In some rare cases, the token is missing scopes because the wrong permissions were granted during the login flow. To fix this:

Go to Facebook Business Tools settings
Find and click Octocom
Ensure that all permissions listed there are granted for all relevant pages and businesses
Return to the Social Media settings page and regenerate the page tokens for each connected page

Invalid or Expired Page Tokens

Page tokens can become invalid if the underlying user token is revoked or if permissions on the page change.

Steps to fix

Go to the Social Media settings page for your business
Click Regenerate Token next to the affected page
If regenerating the token does not resolve the issue, refresh the user token by clicking Log in with Facebook and completing the login flow again